iStock by Getty Images’ visual trends expert, Rebecca Swift, recently shared 8 new trends designers need to know in 2015. We recap them right here so you can be sure your work is right now.
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Viewpoints are getting more personal, thanks to technology like wearable cameras. Consider angles that give way to a more intimate perspective.
Square is out, letterbox is in. Use the tighter crop to draw the focal point to your visual story, bringing a sense of the personal to your image.
Busier images with lots of detail is the new norm. So is using tinted text boxes to get your message across.
Bright whites and strong blacks create a crisp, cool look. Pair it with PANTONE® Color of the Year, Marsala, to make a sophisticated statement.
Design so your audience can smell, taste and feel. Consider macro images for small screens, giving your work a sense of texture and sensuality.
Order, neatness and beautiful product arrangements give still life imagery new life. Use it to showcase the inner-workings of business, beautifully.
Celebrate the assortment that is humankind. Select images that honor the real world: gay couples, blended families, people of all shapes and sizes.
Move away from the cliché. Today’s images of women celebrate individuality and identity – women with a story to tell.